POST-PANDEMIC ECONOMIC RECOVERY STRATEGIES: A CASE STUDY ON THE TOURISM INDUSTRY IN INDONESIA
Keywords:
Post-Pandemic, Economic Recovery Strategies, Case Study, Tourism IndustryAbstract
The COVID19 pandemic has inflicted significant financial setbacks on the tourism industry in Indonesia, resulting in an urgent requirement for the formulation of robust economic recovery strategies. This research utilizes a qualitative methodology, focusing on multiple case studies across major tourist destinations within the country. The aim is to delve into and systematically analyze the recovery strategies that have been implemented. Through interviews and observations, this study examines how local businesses, in collaboration with the government, have adopted innovative approaches, such as integrating digital technologies into their operations and rigorously enforcing health protocols to ensure visitor safety. Additionally, it explores the role of promotional campaigns and financial incentives in attracting tourists back to these destinations. The findings reveal that these combined efforts have not only facilitated an increase in tourist visits but have also progressively revived the industry's economic contributions. This study underscores the importance of a coordinated approach involving both public and private sectors in revitalizing the tourism sector. The insights garnered here could serve as a valuable framework for stakeholders looking to bolster the resilience and sustainability of the national tourism industry in the face of future disruptions.
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